I’m a big believer in incremental changes over absolute and the story of how eBay learned and adapted was a masterclass in execution of iteration to avoid a furore from their customers.

At eBay, they learned the hard way that their users don’t like dramatic change. One day, the folks at eBay decided they no longer liked the bright yellow background on many of their pages, so they just changed it to a white background. Instantly, they started receiving emails from customers, bemoaning the change. So many people complained, that they felt forced to change it back.

Not content with…

James Broad

CTO @ OnCare

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